Don’t hit 'send' until you read this👇

"Do your boys know what poison ivy looks like?"

An older man asked my husband on the father-son campout.

My husband snapped a finger, got our boy's attention and pointed a few feet away from him.

"See these plants? They have 3 leaves? Don't touch. They're poisonous."

And just like that our two boys chose to enjoy axe throwing and (as my 8 year old said, "I peed on a tree and now my back hurts") moments.

Rather than itching, scratching, and being downright miserable.

You see, your email list is yours to keep.

No one can take this away from you.

You can hit delete.

Or cherish and pray for those on your list.

Because it's the ONLY thing that is NOT affected by algorithm changes.

But we need to ask the hard question.

Are you helping the people on your list?

You see, the health of your list depends on how well your readers trust you.

(Just like our boys trusted their dad).

More trust = more money😆

And if your email list ain’t buying, here’s 3 things you need to do right now that will help you build their trust.

1️⃣ Send out a reader survey.

This isn’t “what’s your biggest pain points” questions you asked in 2016. The questions I give my clients make the strangers on their lists turn into their biggest fans.

If you want to know the questions, watch this YT video.

2️⃣ Ask yourself this q: are you selling the product OR are you selling the transformation?

And if you want to go deeper, ask yourself if your readers would give up a night of Netflix for your course? If you don’t believe your offer is THAT good, then we need to rework some things.

(Just FYI: mostly it's your offer, copywriting, and positioning and not the product itself).

3️⃣ Be brutally honest: are you thinking of your reader or your reader’s pocketbooks when you send an email?

When you send the right emails to your list and they trust you, price won’t matter.

They will know you’ve got their backs and will give them the best experience ever.

And if you’re still hearing crickets from your email list, then there’s trust being broken somewhere and we need to find it. (Send me a DM if you want to chat. I so want to help you fall in love with emailing your list).

What would you add to this list? Let me know in the comments on this post.

With love,

Micah

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WAYS WE CAN WORK TOGETHER

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My inbox is always open to you! Sent me a DM on Instagram and let me know how you're doing. I'm cheering for you.

Micah Klug

Don’t hit 'send' until you read this👇

Disney done messed up A-A-RON

Do you hate surprises?

He still hasn't forgiven me.