Camping is not my forte.

But I LOVE me a burnt-to-a-crisp gooey marshmallow.

And the quiet after nightfall.

It's a fine balance between peace and a little unknown (for this city girl, anyway).

And that's where I'm at all this week: girl's camp with the young women from church as one of their youth leaders.

And I can't wait to tell you the stories next week, Reader.

Until then, use these weekly email themes for the month of July with your readers:

♥️ Suggest fun outdoor activities for families, couples, or solo adventures. (Be the friend they want)

♥️ Curate a list of must-read books for the summer related to your niche and invite your subscribers to join a summer reading challenge. (Be the mentor they need)

♥️ Encourage your subscribers to review their goals for the year and offer tips to stay on track. (Be the teacher who gives)

♥️ Share summer recipes, BBQ ideas, or healthy snacks perfect for July. (Because your readers are people too).

This is the key to the perfect email every time.

There's a real person, with real problems, who has big dreams, who needs a friend, mentor, and teacher.

Even though you teach moms how to braid hair, they're still planning for beach trips, family bbqs, and staring hard core at the garden gnome on sale, so they don't have to see the back to school stuff right when they walk in the grocery store.

Always remember the problem you're trying to solve, but write to the person.

Because each time you make them say, "thank you so much! This is exactly what I need right now" the easier it is to keep them as your biggest fan.

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Talk soon,

❤️Micah Klug

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